From Market Stall to marketing your brand via a Social Media to Website launch and a whole identity all in six month.
Just shows how young people who are confident and in the know can take the reins and grow business through understanding the buyer and the best platform
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YEUK first met Mehvash, 21 from Norfolk through Creative Collisions in 2014, the event brought Youth Organisations around the UK together with Young People on the steering group like Mev, the event was always going to be a brilliant success!
Through our brilliant twitter platforms we remained in touch and Learn’t that Mehvash was more than a campaigner for young people, she is also a Young Entrepreneur.
We caught up with Mehvash earlier this week and she shared how not being able to find an apprenticeship in her area that fitted her interest her didn’t stop her. It lead to her becoming a young entrepreneur! Signing up to a Digital Marketing Course and launching a website with her Mum: Ethnii UK.
Here’s Mev’s story so far, the origin of Ethnii UK the new identity the new Website which is set to launch online this Valentine’s day.
How did Ethnii UK begin?
It all began when my mum and me picked up a diverse range of scarves, tops and bags from local tradesmen whilst visiting family in India back in 2011. With the idea of selling all the lovely handcrafted goods here in the UK and combined our own handcrafted patterns and embroidered home decor.
What motivated you to use Facebook then expand and launch the Ethnii UK Website:
The idea of expanding first came in 2014 when Mum and I decided to develop a brand name we became Ethni City, invested in business cards and begin a Facebook page to raise market awareness. we had been booking onto some local stall based craft fayer’s across Norwich and Norfolk. As the patterns flourished so did the brand and our customers begun to ask our web address and more and more showed interest in buying online often asking where they could buy more products from.
But we didn’t have a website, up to this point we were a market stall using Facebook for market awareness. We were getting a great response from the holding the stalls and we decided we had to experiment by opening up ‘shop’ online and give our customers an alternative option to coming to see us at a stall and also the opportunity acquire new costumers outside the local area.
“We just couldn’t be at several craft fairs at once, the website will be a marketing and sales platform, where customers can browse all the products at leisure and launching on Valentines Day was a brilliant opportunity to re brand” Re branding, expanding and launching the website means we have a new identity.
Ethnii UK: Indulging you in elegant Eastern Crafts and Accessories will now also be
- Selling tops
- Scarves
- bags
- Jewelry
- Hand Crafted boxes
Each individual article has been hand crafted and perfectly unique, no two items are the same, this gives each product its very own story to tell!
Whats the long term plan for Ethnii UK, will you continue sell online and hold stalls too?
With the website providing a brilliant national platform, Ethnii UK can remain local to Norfolk/Norwich and continue holding markets stalls. Our future plan is to expand to home parties and in order to support local young entrepreneurs like me, we plan to give all young people seeking a base to begin selling their handmade produce, such as artists and designers.
Watch out for Updates on the Website Launch, via #IamEthnii or Facebook Mehvash’s blog
Where would you like to go now?
- Read about Taking action with your passion!
- Read about Volunteering with YEUK
- Read up on #Employability in Seven Steps
- Sign up as a young member for FREE
- Go Back Home
