Do you know the difference between a laminated jacket and a drop-liner? Can you argue the pros and cons of cowhide vs kangaroo leather? Would you like to work alongside some of the most respected names in automotive journalism, for iconic titles like MCN and RiDE?
Working within the Bike Hub, the Commercial Content Writer will produce engaging and authoritative content that helps and informs our audience and maximises affiliate revenue for Bauer’s portfolio of magazine websites. As well as writing new best kit roundups and reviews, you will be continually optimising existing content designed to deliver direct revenue, ensuring it is seen by the largest possible audience and leads to conversion to a sale.
Key Responsibilities
Create and optimise content designed to deliver affiliate revenue and rank in search
Help grow revenue and affiliate activity across Bauer’s portfolio of sites
Research and source new affiliate opportunities on Bauer brands and beyond
Work to agreed key performance targets
Deliver weekly progress and activity reports for all affiliate content
Stay up to date with the latest affiliate marketing trends
Collaborate with colleagues and wider editorial to create additional affiliate marketing content
Continually optimise existing content to maximise traffic and affiliate click-through
Support meeting the ROI and sales targets through affiliate channels and partnerships
Develop working relationships with relevant editorial contacts to ensure access to print content
Working to agreed key performance targets including article upload and update goals
Building a high-quality working relationship with external partners
Stay up to date with the latest affiliate marketing trends
Person Specification
A love of all things automotive, whether it’s on two wheels or four
Strong written and verbal communication skills – including content creation and optimisation
A keen interest in content creation and the wider digital industry
An understanding of SEO
Extensive experience in navigating the Amazon website
A strong working knowledge of Microsoft Word and Excel
Strong people skills
Desirable – some experience in working with a content management system (CMS)
Desirable – experience in using image editing software
Desirable – a working knowledge of major analytics programs e.g. Google Analytics
Desirable – a working knowledge of affiliate marketing and online partnerships/trends
Desirable – experience in driving affiliate revenue in an agency/retailer or publisher environment would be a bonus
How to apply
If you’re interested in applying for this fantastic opportunity, click the button below to find out more and apply!
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