Commercial Content Writer – Autos With Bauer Media: #CreateYourFuture

This is an exciting opportunity to join Bauer Media as a Commercial Content Writer – Autos in Peterborough. Apply today and #CreateYourFuture.

About the opportunity

The Commercial Content Writer will produce engaging and authoritative content that helps and informs our audience and maximises affiliate revenue for Bauer’s portfolio of magazine websites. As well as writing new best car care roundups and reviews, you will be continually optimising existing content designed to deliver direct revenue, ensuring it is seen by the largest possible audience and leads to conversion to a sale.

Reporting into the Deputy Commercial Content Editor, you will work closely with the SEO team, to create and execute plans for affiliate led content on several of Bauer’s brands, including CAR and Parkers, extending beyond these to other titles as our affiliate marketing develops.

You will also be responsible for ensuring that Bauer’s affiliate content is commercially optimised in order to generate maximum revenues when it appears on partner sites. Content optimisation will include; content selection, content layout, product choice, product availability/replacement, product prioritisation and actioning analytical insights.

Key Responsibilities and tasks:

• Create and optimise content designed to deliver affiliate revenue and rank in search
• Help grow revenue and affiliate activity across Bauer’s portfolio of sites
• Research and source new affiliate opportunities on Bauer brands
• Work to agreed key performance targets
• Continually optimise existing content to maximise traffic and affiliate click-through
• Working to agreed key performance targets including article upload and update goals
• Building a high-quality working relationship with external partners
• Develop working relationships with relevant editorial contacts to ensure access to print content
• Stay up to date with the latest affiliate marketing trends

How to apply

If you’re interested in applying for this fantastic opportunity, click the button below!