Digital Marketing Assistant



Are you interested in social media and digital design? And want to learn how you gain access to a job with ever-changing and exciting projects?

Read on…

Digital Marketing Assistant careers: What’s involved

A digital marking assistant is generally part of a larger projects team working towards a business goal.

The role of a digital marketing assistant is as you might think, helping with social media, IT and website management for the business.

Your stories: Matt’s glad they got into marketing via the cleaning industry!

How much money can you earn as a Digital Marketing Assistant?

These LMI Job Trends give you a sneak peek of how much you could earn starting out for this career, and how much your salary could grow with experience.

Salary guide for Digital Marketing Assistant jobs

As with all these kinds of jobs, the more experience you have, the more money you can be expected to earn.

With the amount of variety this job can offer within different business, it is hard to judge exactly how much one could earn.

Starting out in the role, you might expect between £23,000 – £25,000. However, you can earn up to £40,000 – £50,000 depending on the business and the amount of experience one has.

Cleaning and facility management career FAQs

Do you need qualifications for the cleaning industry?

In many cleaning operative roles, you do not require any formal qualifications to become a cleaning operative. Having a certain level or numeracy and language skills may help you get hired by employers. It’s useful to have GCSEs in grades 9-4 (A*-C) in English, maths and a science subject. Many employers in the cleaning industry will help you gain these qualifications if this is something you are interested in pursuing!

You might already have an academic qualification like a degree, or be thinking of doing one. Amelia did a theatre degree and is now very happy in the cleaning industry, so you can still shine in the world of cleaning if you do the qualifications you feel passionate about!

Do you need any training to get started?

To progress your role more speedily, or, to gain insight into these fantastic roles, why not take a look at some of the great training offerings that are out there?

Some examples include:

Why should young people get into the cleaning industry?

Assistant Technical Specialist Kelsey Hargreaves is a young person who has got far in the world of cleaning, hygiene and facility management. She shares her top reasons for getting into the world of cleaning after university, and her reasons might inspire you too:

  1. I wanted to help create safer environments
  2. I wanted to help give people opportunities
  3. I enjoyed working alongside hard working people
  4. I wanted a career in an industry that was trying to solve environmental issues
  5. I wanted a career where I could develop
  6. I wanted to work in an industry that was diverse and vibrant
  7. I wanted a career where I would be listened to

Find out more…

How are attitudes shifting in the domestic cleaning industry?

Domestic cleaning used to be called the ‘invisible industry’ but times are changing because it is such a huge market. It is now getting the benefit of more attention, better resources, and more support and development for your career.

Find out more…

Did you know you can become a Chartered Practitioner in Environment Cleaning?

Becoming a Chartered Practitioner in Environmental Cleaning involves one of two routes and is great recognition of your achievements in the industry as you grow in experience.

Find out more…

Which professional organisations can help?

If you’re wondering just how big the UK cleaning industry is – and who can help you get ahead – then check out this megalist of organisations in the sector and how they can help you get ahead.

Find out more…

Skills you need to become a Digital Marketing Assistant

Being a Digital Marketing Assistant requires quite a few different skills, a mixture of analytical and practicable skills.

Useful skills to put in your CV:

Creativity: With this role, you have be creative as you will have to design adverts, graphics or to edit videos. All of there require an element of creativity to reach an outcome that is attention grabbing, fresh design and message and positivity about the business.

IT skills: One will need to have an understanding of computers, websites and applications. This role has heavy use of design suites, social media platforms and website builders. Having confident IT skills is an important asset for this role.

Media skills: Being able to create graphics and adverts in Adobe Photoshop, InDesign and Illustrator is an essential skill for this position as it will be a majority of your job role. You will also need the ability to edit video clips in Adobe Premier Pro or After Effects for the website, business partnerships or social media. This role also requires experience with website builders such as WordPress, while also having a knowledge of coding HTML, CSS and Javascript will be useful.

Social media skills: One will need to have knowledge and an understanding of how different social media platforms are used, the demographic they attract and how they run. The main social media platforms used are Instagram, LinkedIn, Facebook and X (Twitter).

Time Management: While working as part of a team with multiple projects at once, you will have to be good at managing time and projects to reach deadlines, while also achieving high quality work that matches the business’ values and message.

Problem Solving: This role also come with an element of problem solving, such as a website glitch, a broken link or new and fresh ideas for social media marketing for the business.

Collaboration and Communication: One must be able to work within a team with good communication so projects progress. The team will discuss ideas and plans while also giving and receiving feedback from the team so the desired outcome is achieved within the set timeframe.

Top Skills-boosting Tips

Do some personal research into how the cleaning industry puts a big focus on safety, health and the environment.

They are all really important in the world of cleaning!

How Do You Get These Skills?

Vocational qualifications and work experience will help you build these skills over time.

Build Your Skills With the FREE Young Professional Programme

What Qualifications & Training Do You Need For  Digital Marketing Assistant Careers?

There are three main pathways you could explore if you want to become a Digital Marketing Assistant: apprenticeships, university, and working your way up.

There are a few routes to take for this role, such as university degrees focused around graphic design, digital media or social media. However, industry experience is important which can be achieved through work experience in college or apprenticeships.
Freelance is also a great way to gain skills and experience for this job role as you will have to manage yourself and the clients you work with.

What Work Experience Do You Need For Digital Marketing Assistant Jobs?

You can gain experience for this role a few different ways such as;

Working as a digital or graphic designer you can gain skills using applications such as Adobe Photoshop and InDesign, etc.

Creating and maintaining an online portfolio, giving you skills of website management, website builders and problem solving.
Social media account management can be gained by running your own as a creative and promoting your own work which can lead to freelance work which can be great experience.

What Does A Digital Marketing Assistant Do?

You will be part of a vibrant and diverse industry that works tirelessly every day to help keep people in safe and hygienic environments! Your specific job requirements may change depending on what part of the industry you work in!

In all parts of the industry you can expect to:

You will plan and organise the monthly social media, by creating graphics and writing the captions. Also, update the website and design the banners for an upcoming event or new course produced. Also maintain the website, keeping information up to date and redesigning pages.
Also manage the social media platforms on a day to day basis, replying to messages and comments, collaborations with other businesses or when we attend or host events.

How To Find Digital Marketing Assistant Jobs: Next Steps

Stay up to date with new software and technologies, such as Artificial Intelligence (generative fill on Photoshop or Chat GPT for writing). Also, try learning new software by setting your own brief or following ones online free. Manage your own social media platforms and promote either your own work or client work, to gain relevant experience to show a possible employer.

You can take a look at our database of local opportunities to see if there are any relevant jobs, work placements, or careers events and workshops to help you get started.

Get Into Cleaning Careers With Caring Employers

These employers and organisations are here to help. They care about your potential and desire to learn, not just your qualifications and experience. They may be able to offer traineeships, apprenticeships, graduate schemes, first jobs, careers advice, wellbeing support and much more.

Cleaning and Facility Management Career Tips & Opportunities

Careers in Cleaning - Your Stories

Cleaning and Facility Management Career Guides

View job descriptions with average UK salary, useful qualifications and a variety of routes into this career.

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