Get In Go Far is the new Government campaign to raise the profile of work based routes into employment.
The campaign which is targeted at 14-24 year olds and supports the governments wider agenda of creating 3 million apprentices in this Parliament. The campaign aims to inspire young people to consider traineeships and apprenticeships as viable career choices.
Taken from – Government Press Release
Business Secretary Sajid Javid said:
In the past, talented and ambitious school leavers were too often told that university was their only option. We have transformed apprenticeships to make sure we have the right mix of skills for our future workforce.
Apprenticeships are being designed by top employers who are best placed to know the skills and experience young people need to get a job and get on. We’re committed to 3 million more apprenticeships by 2020 because we’re committed to helping our young people succeed.
The new campaign shows young people, their parents and employers that work-based routes into employment are no longer ‘second best’ to a university education and highlights the top quality opportunities available in some of the thousands of businesses. It builds on the success of the apprenticeship campaign that ran throughout 2014 and led to a 140% increase in telephone enquiries to the apprenticeships helpline and a big increase in web traffic to the government’s apprenticeship website.
Later this year we will see Department for Work and Pensions get more involved in the Get In Go Far as it begins to include their #WeCan Campaign which is all about Work Experience. Youth Employment UK are delighted to have been a #WeCan Campaign Partner and will be working with the Government teams on the Get In Go Far Campaign.
Our Community Members can share their inspiring stories of apprenticeships and traineeships with us and we will share them with our colleagues on the Get In Go Far campaign. Please email Shona for information – shona@youthemployment.org.uk
