Commercial Content Writer With Bauer Media: #CreateYourFuture

Bauer Media are looking for a Commercial Content Writer in Peterborough. Apply today for this great opportunity and #CreateYourFuture.

About this opportunity

Do you know the difference between a laminated jacket and a drop-liner? Can you argue the pros and cons of cowhide vs kangaroo leather? Would you like to work alongside some of the most respected names in automotive journalism, for iconic titles like MCN and RiDE?

Working within the Bike Hub, the Commercial Content Writer will produce engaging and authoritative content that helps and informs our audience and maximises affiliate revenue for Bauer’s portfolio of magazine websites. As well as writing new best kit roundups and reviews, you will be continually optimising existing content designed to deliver direct revenue, ensuring it is seen by the largest possible audience and leads to conversion to a sale.

Key Responsibilities

• Create and optimise content designed to deliver affiliate revenue and rank in search
• Help grow revenue and affiliate activity across Bauer’s portfolio of sites
• Research and source new affiliate opportunities on Bauer brands and beyond
• Work to agreed key performance targets
• Deliver weekly progress and activity reports for all affiliate content
• Stay up to date with the latest affiliate marketing trends
• Collaborate with colleagues and wider editorial to create additional affiliate marketing content
• Continually optimise existing content to maximise traffic and affiliate click-through
• Support meeting the ROI and sales targets through affiliate channels and partnerships
• Develop working relationships with relevant editorial contacts to ensure access to print content
• Working to agreed key performance targets including article upload and update goals
• Building a high-quality working relationship with external partners
• Stay up to date with the latest affiliate marketing trends

Person Specification

• A love of all things automotive, whether it’s on two wheels or four
• Strong written and verbal communication skills – including content creation and optimisation
• A keen interest in content creation and the wider digital industry
• An understanding of SEO
• Extensive experience in navigating the Amazon website
• A strong working knowledge of Microsoft Word and Excel
• Strong people skills
• Desirable – some experience in working with a content management system (CMS)
• Desirable – experience in using image editing software
• Desirable – a working knowledge of major analytics programs e.g. Google Analytics
• Desirable – a working knowledge of affiliate marketing and online partnerships/trends
• Desirable – experience in driving affiliate revenue in an agency/retailer or publisher environment would be a bonus

How to apply

If you’re interested in applying for this fantastic opportunity, click the button below to find out more and apply!